Your creative business strategist
My tailored marketing services are now available to support the growth of your business.
I work alongside with entrepreneurs and teams experiencing rapid expansion.
What are the challenges facing growing SMEs?
Deploying high-performing brands and campaigns at high speed, professionalizing the marketing department, aligning departmental vision, optimizing budgets, renegotiating with suppliers, modernizing technologies, or recruiting talent complementary to partner agencies.
For 20 years, I have navigated troubled waters and moved forward in complex environments, while archieving team performance.
I started in public relations and executive positioning before working for Canadian brands in real estate, tourism, and wellness. I make things happen, whether in SMEs, agencies, or in stores, in French and English.
French native.
English ready!
I help SMEs reach new milestones: maximizing their potential and finding solutions to their current limitations.
Human energy
Mobilize towards a shared vision.
Artificial intelligence makes the life of strategists easier. Ideas are brought to fruition more quickly. However, it does not replace the human energy that mobilizes and unites.
It is said that I have an energy that makes a difference. Emotionality and creativity are at the heart of my approach and of who I am. Choosing me means opting for courage, boldness, and the element of surprise.
Commercialize
Seasons come and go, and the campaigns all look the same. Standing out requires adapting your messages and offers to the rhythm of the seasons: by revisiting the value proposition or repositioning existing services, ivery quickly sometimes.
By taking a fresh look at the evolving needs of audiences, it is possible to evolve the message, the offer or the customer experience and generate a real impact on conversions and revenues.
Creating a strong brand is fundamental. The challenge lies in the ability to translate words into actions over time, preserving the brand's DNA while renewing its advertising approaches.
Co-create
The internal and external audiences targeted by marketing are multiplying. Alignment between marketing, senior management, technology, finance, operations, and sales is essential before any external communication.
This alignment is often underestimated in timelines. Yet, it is key to deploying campaigns quickly and effectively by channel and by language, in both English and French-speaking markets.
My role: to establish consensus and facilitate internal decision-making through recurring, short communications focused on the role of the humans around the table.
